Global Brand Agency

Working at the intersection of branding, experience design and culture change, we drive growth for business by creating value for people.

How we help >

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We’re here to shake things up.

About us >

Past experience

What people
say about us.

“Simon’s team challenged our thinking and delivered a dynamic solution that significantly enhanced the richness of our consumer experience.”

Ray Collins, Senior Digital Operations Manager – Motorola Mobility

“We needed a partner that could fully understand our challenges and rapidly professionalise our brand and communications. Affinity delivered this with creativity, precision and passion.”

Lianne Deeming, CEO, BlueLight Commercial

“Tremendous efficiency, invaluable advice and scrupulous attention to detail. A talented and enthusiastic team that’s a pleasure to work with.”

Angela Ferguson, Marketing Director – AWG plc

“Just an exceptional job. They helped us to compete with the biggest consulting firms in the UK. And their fee paid for itself within a week of launch.”

Mungo Dunnett, Managing Director – MD Associates

Latest news & thinking

30 Mar 2026

30.03.2026
I
News

South Staffs Water selects Affinity for behavioral change campaign

We’re excited to welcome South Staffs Water as a new client. In the coming weeks and months, we’ll be working…

08 Jan 2025

08.01.2025
I
Thought

Beyond comms: making cultural values and promises stick

In today’s hyper-connected business world, cultural values and promises aren’t just slogans; they’re the foundation upon which an organization builds…

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We’re a people-first
brand consultancy.

Working at the intersection of branding, experience design and culture change, we drive growth for business by creating value for people.

We’re here to shake things up.

Past experience

What people
say about us.

Ray Collins, Senior Digital Operations Manager – Motorola Mobility

Lianne Deeming, CEO, BlueLight Commercial

Angela Ferguson, Marketing Director – AWG plc

Mungo Dunnett, Managing Director – MD Associates

Latest news & thinking

South Staffs Water selects Affinity for behavioral change campaign

Beyond comms: making cultural values and promises stick

Archives

Categories

66% of people
switch brands for a
better experience.

London

New York

We’re a people-first brand consultancy.

Working at the intersection of branding, experience design and culture change, we drive growth for business by creating value for people.

We’re here to shake things up.

Past experience

What people say about us.

Ray Collins, Senior Digital Operations Manager – Motorola Mobility

Lianne Deeming, CEO, BlueLight Commercial

Angela Ferguson, Marketing Director – AWG plc

Mungo Dunnett, Managing Director – MD Associates

Latest news & thinking

66% of people switch brands for a better experience.

London

New York

We’re a people-first
brand consultancy.

What people
say about us.

66% of people
switch brands for a
better experience.