This week kicks off with a bang as we extend a very warm welcome to Helen Jeremiah, former VP of Marketing and CMO at Boots. As one of our senior independent advisors, Helen will be guiding our work for clients in the health and beauty sector.
“I first met the Affinity team when I was still at Boots. They’re a very welcoming, positive team of people and their wealth of experience really shines through in conversations. I also love their approach and service offer. I look forward to working with them.”
Helen Jeremiah
Helen is a hugely experienced marketer and Campaign 40 over 40 winner. The majority of her career to date has been with Boots—one of the UK’s most loved brands.
Some of the challenges she’ll be helping clients with include:
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- Capitalizing on the demand for clean beauty and more artisanal products
- Researching, innovating and launching new brands
- Aligning social media presence to current health and beauty trends
- Engaging and capturing the lucrative over 40s market
- Improving the transparency, traceability, and sustainability of products and supply chains
- Meeting the growing demand for male beauty products
- Creating a seamless customer experience across digital and retail
- Responding to the demand for diversity and inclusion in health and beauty communications
The list of Helen’s incredible achievements at Boots is too long to detail. Highlights include rejuvenating the brand identity, transforming the customer experience, driving 10 quarters of consecutive business growth, establishing a $1.6bn beauty and personal care brand, and leading the creation of multiple award-winning campaigns, including the now legendary “Here Come the Girls” campaigns.
This experience exposed her to a wide range of disciplines including marketing, customer strategy, global brand marketing, product development and insight. This makes her a highly versatile marketing leader and consultant.
The list of Helen’s incredible achievements at Boots is too long to detail. Highlights include rejuvenating the brand identity, transforming the customer experience, driving 10 quarters of consecutive business growth, establishing a $1.6bn beauty and personal care brand, and leading the creation of multiple award-winning campaigns, including the now legendary “Here Come the Girls” campaigns.
This experience exposed her to a wide range of disciplines including marketing, customer strategy, global brand marketing, product development and insight. This makes her a highly versatile marketing leader and consultant.
Affinity CEO, Simon Green, commented on Helen’s arrival:
“Helen is an outstanding and very well-respected marketing leader, particularly in the health and beauty space. She’s also a pleasure to work with. We’re delighted to welcome her into the Affinity fold and anticipate a very fruitful collaboration.”
Helen loves working in both large organisations, where change is needed, and in small start-ups where everyone rolls their sleeves up to get stuck in. She is experienced in leading teams of over 100 people and enjoys getting hands-on where needed.
Outside of work, Helen is a mum to two gorgeous girls and, in her spare time, renovates an old farm.