Thank you for visiting www.brand-affinity.com (“Website”).  This cookie notice applies to the website, any website or branded pages on third party platforms (e.g. LinkedIn, Facebook, Twitter etc…) and applications accessed or used through such websites or platforms which are operated by or on behalf of Affinity.

By using the Affinity site, you are consenting to our use of cookies and other tracking technology in accordance with this notice. If you do not agree to our use of cookies and other tracking technology in this way, you should set your browser settings accordingly or not use the Affinity site. If you disable cookies that we use, this may impact your user experience while on the Affinity site.

When using a mobile device to connect to the internet, you should also refer to the privacy notice of the specific App you are using to understand its specific data collection practices.

1. What are cookies?

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

See below for details on what information is collected by cookies and how we use that information. For more information about the kind of data we collect, please read our Privacy Policy.

2. How and why does Brand Affinity use them?

Affinity uses cookies to gain a better understanding how visitors use this website. Cookies help us tailor our website to your personal needs, to improve their user-friendliness, gain feedback on our website and to communicate to you elsewhere on the web. To enable this some cookies are applied when you enter our sites.

Affinity keeps all the information collected from cookies in a non–personally identifiable format. Affinity cookies located on your computer do not retain your name or your IP address.

3. What type of cookies does Affinity use?

The following types of cookies are used on our websites.

Necessary cookies
These are cookies that are strictly necessary for the operation of a website. Without these cookies, this website won’t work properly. Accordingly, we are not asking you for your specific consent for those cookies. For all other cookies your informed consent is required.

Session cookies
Session cookies are temporary cookie files which are erased when you close your browser. When you restart your browser and go back to the site that created that cookie, the website will treat you as a new visitor.

Functional/Persistent Cookies
These are cookies which are set up to improve the functionality of the website. For example, cookies that remember the content you previously viewed on this website or the email address and password you provided when registering during an earlier visit to this website. Using functional cookies, therefore, may allow us to serve you content tailored to your interests and save you the time of having to re-register or re-enter information when you re-visit this website or try to access certain client-only sections.

Cookies that send information to us
These are the cookies that we set on a Affinity site and they can only be read by that site. This is known as a “First Party” cookie.

We also place cookies on ads which are placed on other websites owned by third parties (e.g. Facebook). We obtain information via those cookies when you click on or interact with the advertisement. In this situation the brand is placing a “Third Party” cookie. The brand may use the information obtained by these cookies to serve you with advertising that is relevant and of interest to you based on your past online behaviour.

Demographics and Interest Reporting
Our website uses Google Analytics Demographics and Interest Reporting to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. This is done using something called the DoubleClick cookie. If you don’t want your information collected in this way, you can:

• • • • use Google’s Ad Settings to opt out of Display Advertising; or
      • use Google’s Browser add-on to opt out of Google Analytics

DoubleClick cookies contain no personally identifiable information. Sometimes the DoubleClick cookie will contain an additional identifier that is similar in appearance to the cookie ID, and is used to identify an ad campaign to which a user was exposed previously.

We will not use any information reported by Google Analytics Demographics and Interest Reporting to identify any individual user of our site.

Find out more about Google Analytics Demographics and Interest Reporting.

How can I change my cookie settings?

Please ensure that your computer setting reflects whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them, although you may not have access to all the features of this website if you do so. See your browser ‘help’ button for how you can do this. You do not need to have cookies on to use or navigate through many parts of this website. Remember that if you use different computers in different locations, you will need to ensure that each browser is adjusted to suit your cookie preferences.

For more information on the new legislation regarding cookies, see the Information Commissioners Office’s website – https://ico.org.uk/.

Legal Notice Update

We reserve the right to make any changes and corrections to this notice. Please refer to this page from time to time to review these and new additional information.

©2022 Brand Affinity (UK) Ltd all rights reserved.